The Tiny MBA
The Tiny MBA is a book design project I recently completed for a client here in the Philadelphia area. The client, Alex Hillman, hired me to create the book from start to finish: concept, design, and set up for print-on-demand publishing and e-book distribution. The client had very little solid intuition or vision for what he wanted this book to look like, but he said he was torn between wanting it to “look like a classic business book” and “going in the total opposite direction.” I completed the general page formatting, frontmatter, and backmatter first, for the 100 business tips the book mainly consisted of, and then moved on to the hard part-- coming up with an attractive trademark style for the covers, and 3 full-page typographic treatments for emphasizing certain lessons. Drawing influence from newspaper ads from the 70’s, I started to design the typographic treatments. From there, it all came together!
An early promo graphic from the first two weeks of preorders. Since then, the client has pulled the title off of the Amazon platform.
An extra graphic commissioned by the client after another viral tweet of his. This was created with the goal of selling Tiny MBA t-shirts.
Tiny MBA in the wild!
